From Fortune 500 companies to scrappy startups, sending sales emails on a regular basis is a reality, so a large amount of time, strategy and effort goes into the process of sending these emails.
Yet, there is a massive blocker standing in the way of reaching your target’s inbox: spam filters.
1. Limit Links
Having an excessive amount of links in your email is one of the biggest red flags that will set spam filters off. Only include links that are absolutely essential to your sales email, such as your call-to-action, examples of your work for previous clients or something similar.
2. Keep the Exclamation Points To a Minimum
Punctuation marks like exclamation points are commonly found in spammy sales emails that litter our spam folders. Within your email, keep your exclamation points to a minimum, and quickly get to your point.
3. Dont Use Strange Fonts
Seemingly obscure fonts are another trigger that commonly set off spam filters. To combat this, stick to the default options your respective email provider gives to you. For example, on Gmail, Sans Serif is the default font. By using the fonts offered by your email provider, you’ll be reassuring the spam filters that your email was drafted in Gmail instead of being created by a sketchy bot.
4. Don’t Include Too Many Images
By keeping your text-to-image ratio at a reasonable level, you’ll be be decreasing the chances your email gets caught by the spam filters. As a rule of thumb, only use images that are absolutely essential to the content of your email. If you can’t, then it’s best to stick to text.
5. Don’t Use Sales Type Words
Words like “urgent” and “promo” and “sale” are easy targets for spam filters to identify and mark as junk mail. If you’re hosting a promotion that you truly think will add value to the prospects you’re reaching out to via email, then use a tool liketo find some suitable synonyms to get the point across.
6. Include Your Physical Address & An Unsubscribe Link
Because of the CAN-SPAM Act, all senders must include a physical address as well as an unsubscribe link in all their emails. If you don’t, not only will you be violating this law, but your emails will also be much more likely to never make it through the spam filters. Platforms like Mailchimp make this process easy by having both your address and an unsubscribe link as a piece in all their email templates.
Email outreach is still one of the most commonly used forms of sales in the business world today. If you want to make sure your sales emails outsmart the tricky spam filters and reach your target’s inbox, start by following the best practices laid out in this article. Best of luck.