Reputation Management – Who cares?

We have all heard about Reputation Management, and we know that it is a critical aspect of your business’s online and live profile… now let’s understand why.

Here’s an example that many of us can relate to. Imagine that you are thinking of going to a movie. If you are like a lot of people, you will probably first get online and look at all the movies that are playing and their reviews. Are you going to go to the movie that has awesome reviews, or the one that people say is a disappointment? Although a tremendous online review is good for a new movie, does it matter for you, the business looking to grow?

It isn’t news that businesses rely on the internet to research for the best product or service available to them. To get the best deal and the best product, people will use social media, review sites, even competitors’ websites. With everything out there, businesses need every advantage that they can get – – and they need to avoid potential catastrophes that could easily result from even one bad review.

Understanding reputation management can be vital for advancing your business – especially in a digital world where one negative online search result can be the difference between closing that deal or losing that revenue to a competitor.

When your online reputation really counts

Although your online reputation matters 24/7, there are some times when it seems to play a more critical role than others. Some real-world examples of when a good reputation really matters…

  • Closing a Deal

  • A Prospect is Doing Comparison Shopping

  • Potential Customers Searching for Online Reviews of Your Business

  • Selling Your Business

  • Networking

What is Reputation Management?

Before going too far down the reputation rabbit hole, we should outline a basic definition of what reputation management is. A basic description would be that reputation management is managing your reputation. But in reality, it is much more than that. Not only is reputation management managing your reputation by monitoring both the good and bad associated with your business online, but it is also being able to do something about those good and bad comments, reviews, etc.

How you monitor your online reputation

There are currently many different ways that you can monitor your online reputation. From apps to management companies, there are solutions to fit any size business. Knowledge is power so find a solution that works for you and move forward!

 

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