Entries by Gerard Bottomley

How to Keep Your B2B Sales Strong During the Coronavirus Crisis

Every crisis of global proportions always takes its toll on the economy and decimates startups, SMBs, and enterprises equally. While it’s true that we currently witness bouts of panic buying and wiping out shelves with paper towels and food, B2B sales have suffered a slew of canceled events, unclosed deals, and missed opportunities. The latest […]

Virtual Selling In The Age Of Coronavirus

Face-to-face sales are no longer an option during the coronavirus epidemic Businesses across the country suddenly face uncertainty now that the majority of the workforce is required to work from home. If your business is used to thriving in a face-to-face environment, how can you pivot to a digital sales model at such short notice? […]

Mental Health and Coping During COVID-19

Stress and Coping The outbreak of coronavirus disease 2019 (COVID-19) may be stressful for people. Fear and anxiety about a disease can be overwhelming and cause strong emotions in adults and children. Coping with stress will make you, the people you care about, and your community stronger. Everyone reacts differently to stressful situations.  How you respond […]

How do I work from home? Tips from the experienced

Most people spend months getting into the rhythm of remote work Many Americans are trying to get that rhythm down with day’s notice. COVID-19 has made it to nearly every state including Alabama. With at least 28 confirmed cases (as of midday March 16) in Sweet Home Alabama, some businesses are telling their employees to […]

88% of Sales Calls Are Useless – Here’s Why….

Customer indecision is severely reducing the effectiveness of the sales operation There’s a stark truth every business that depends on sales growth needs to take on board. According to Forrester research, around 88% of sales calls are viewed by customers as being ineffective; i.e. they add no value at all to the customer’s life. Paying […]

4 Reasons Why Websites Dont Work

There are a host of reasons that websites underperform for businesses that have them, even if they enter the website design process with the best of effort and intentions. Here are some of our thoughts on why websites don’t generate the business that company’s hope for: 1) They don’t understand their own target market.  It’s […]

How To uncover “Hidden Leads” On Your Website

WE ALL LOVE CALLER ID, RIGHT? To me, it is physically hard to actually push the green button when I don’t get to know who is calling first.  Imagine what the power of website caller id can do for your business.  The ability to know who is “calling” could be the difference between making the […]

The Problem With Relationship-Based Sales

A business development consultant told me that 80% of new commissions come through relationships. I don’t want to discount relationships. They’re important to us on a number of levels and a good portion of your work probably does come to you through some sort of relationship. As a business development strategy though, you need to […]

Top Three Reason We Are Still Blogging

“There are millions of blog posts published daily, will ours even get read?” “Blogging is so 2010.” “What could we have to say that isn’t already out there.” Blogging isn’t new. It’s been around since the mid-1990s. We’re not about to present to you a marketing breakthrough or some magnificent new way to do things. […]