A Crazy Time For Sales

Returning to normal? Not so fast

As COVID-19 continues to create its own challenges for businesses, for those of us in sales and responsible for revenue its a heck of a roller coaster right now to say the least. What worked for lead gen a few weeks ago just changed and continues to change and evolve as people transition to work from an office/location or even decide to stay at home and as businesses try to figure out if, when and how they will get back to some sort of normalcy.  Methods have changed and continue to evolve when it comes to driving leads and revenue, as we all try to “figure this out” I will say this, its an evolving situation that requires sales and marketing teams to think outside the box, try and try again, then keep trying even harder, be flexible, be creative and try your best to be patient. Don’t ever give up! just learn what works for you, regardless, its PPC, SEO, Display ads, email, cold phone calls or any other marketing and sales funnel driver, when you figure out what works for you, go all out and make it happen.

Here are a couple of good “non-sales” back to work-related articles:

Osha Back To Work Guide: Click Here

COVID – 19 back to work interactive course: Click Here

For those of you in sales/marketing here’s a link to a resource to help with your lead gen and sales efforts that helps uncover “Hidden Leads” on your website: Click Here  

 

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Small Business Marketing Tips During COVID-19

It’s a scary time for small businesses during this COVID-19 pandemic.  Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce.

And if you’re like me, then you’re now forced to work from home while also homeschooling your children. For me, that means my days are spent teaching my daughter 1st-grade math, writing, reading, music, gym, and theater, while also keeping my preschool 5-year old son engaged with activities.  Oh, and don’t forget cooking, doing dishes, cleaning, and laundry.  That doesn’t leave much time for work…

In other words, it’s a nightmare!

That’s the bad news…

 

But Let’s Talk About the Good News

The good news is that this is also a unique opportunity that comes maybe once in a lifetime.  Think of it as an opportunity to invest in Google or Facebook when nobody had heard of those companies.  Obviously, knowing what you know now, it would have been a no-brainer to invest in Google or Facebook.  However, when they first launched it was scary because it was uncharted territory.

I would argue we’re in a similar situation now.  There is a lot to be gained if we stay focused on the future instead of getting too caught up in the negativity circulating in the media.

 

Don’t Panic!

For some small businesses, this pandemic could literally be the end.  However, if your company is not at immediate risk of going out of business, then I urge you to read on and heed the advice in this article.

Again, this may be an opportunity that you don’t want to pass by.  Here are some tips to help you come out on top during this pandemic…

 

Tip #1: Invest In Your Marketing If You Can

Many of your competitors are taking their foot off of the marketing pedal, which means you may be able to blow right by them!  Think of it like the hare taking a break while in the lead only to let the tortoise win the race with consistent effort.  Don’t take your foot off the pedal!

Of course, I realize many businesses are simply not able to invest due to lost revenue and if that’s the case then simply skip this tip.  However, for everyone else, this is the most important takeaway of this article.  Now is the time to invest more, not less in your marketing.  That is how you can gain a competitive advantage in the months and years to come.

 

Tip #2: Reassess & Reallocate Your Marketing Budget

Clearly, trade shows are simply not an option with the COVID-19 pandemic.  So if you were planning to invest $X into trade shows or other in-person events, then now is to time to divert that budget into other channels, such as digital marketing.

Also, some of our clients have paused or reduced online advertising with Google Ads, for example, and moved that budget over to search engine optimization (SEO).  That way, they can make improvements in their organic rankings that will help them overtake their competitors when the pandemic is over.  If you have shut off ads and you can afford to continue to invest in marketing, then I would strongly recommend reallocating that budget to improving your search rankings.  This is an investment that could yield a very strong return once business returns to normal.

 

Tip #3: Change Your Delivery Method

If you have a brick-and-mortar business where you’re no longer able to see customers/patients in-person, then see if you’re able to generate revenue or generate leads or set appointments through other means.

For example, here are some ways you may be able to change your delivery methods during this pandemic:

  1. Dentists/orthodontists can offer virtual consultations instead of in-person consultations – and the same goes for financial advisors and other types of professionals.
  2. Local retailers can offer to deliver goods to customers instead of people coming into their stores.
  3. Massage spas can promote their products instead of their services since they can’t see people in-person
  4. Other businesses can offer discounts for payment up-front.  For example, restaurants near me are offering “bonds” where customers can pay $75 to get $100 worth of food in the future when the restaurant reopens. Businesses could do something similar with discounted gift certificates.

 

Tip #4: Focus on Your Existing Customers

This is really Marketing 101.

However, this pandemic is a good reminder that it’s much easier and less costly to market to existing customers versus acquiring new customers.

The key question here is, “What else can you do to help your existing customers?”  Can you offer additional products or services?  Can you speed up your delivery for an additional fee?  Can you sell more with a bulk discount?  Can you partner with another business to enhance your product or service?

At Main Street ROI, we have some clients that want to increase their marketing with us by adding additional services during the COVID-19 pandemic!  This relates to tip #1 above and it could be true for your business as well.

 

Lastly, Try to Enjoy the Ride!

As I mentioned earlier, this is a scary time to be a small business.  I’ll admit it, I’m scared too, but I’m also cautiously optimistic.  I truly believe our business will be stronger and healthier when this is all over.

And each day I try to just enjoy the ride.  As Steven Tyler of Aerosmith sang, “Life’s a journey, not a destination.”  Hopefully, this won’t last much longer, which also means I likely won’t ever get this chance again to home school my daughter, play (nearly) all day long with my son, and see my wife 24/7.

It’s a unique time in history and it’s worth taking a moment to soak it all in.  Chances are you and your business will be just fine.

In the meantime, stay safe and stay at home!

 

Need More Help During the COVID-19 Crisis?

Click Here  to uncover “Hidden Leads” on your website

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Source: https://www.forbes.com/sites/johnhall/2020/05/17/how-covid-19-will-have-a-lasting-impact-on-marketing/#4d8419e9d900

The End of Sales & Marketing

In business today, many, but not all, have realized that there is no longer a Sales Team and a Marketing Team… but a SalesMarketing Team.

SalesMarketing can and will be defined in many ways by different groups, but basically, it is a combined effort of both the sales and the marketing departments.

Think of it like this, the focus of the sales department is to make money (or build revenue) through relationships and direct one-to-one contacts. Think phone calls (both cold and warm), reaching out to potential clients, and other activities like this to bring in more business. Alternatively, the marketing department is geared less toward making deals, and more toward creating product awareness. Examples of this would include reaching out via mailings, commercials, print ads, online ads, and more just to bring product awareness to potential groups of customers.

So, it stands to reason that SalesMarketing is a method to make money and increase relationships via marketing type outreach programs. A favorite concept today – especially within businesses that may not have the required capital to fill two departments.

SalesMarketing

 

 

 

 

 

 

 

How to Implement SalesMarketing

First, you must understand that SalesMarketing embodies all of the abovementioned concepts of both Sales and Marketing. Implementing SalesMarketing is basically like finding a good multi-tasker: someone who knows the sales pipeline and is marketing savvy.

Next, you have to realize that, although outliers exist, research shows that it takes between 4-12 touch points of intersection to close the deal and make the sale. If this holds true, then each “touch” needs to make a difference, stand out, and leave a lasting impression. This means that your outbound sales strategy is just not enough. You need a robust inbound SalesMarketing plan to keep you competitive and keep you growing.

 

 

 

 

A Unique Solution…

Here’s one scenario, you have just boosted a post on Facebook, and you are starting to see the results with clicks to your website. How would you like to know which businesses are clicking? Would that help you get your foot in the door with a direct call to a company that you already know is interested in your product or service?

Not a Facebook marketer? How about Twitter? Adwords? It doesn’t matter because Revenue Detective tracks all visitors to your website. Even those that just heard about you and decided to browse your services. In today’s world, this is a Sales and Marketing dream!

But wait, there’s more! Revenue Detective goes beyond tracking the anonymous website visitors; we also have features to track email campaigns, forms that are already on your website, individual emails that you send (yes, you can know when those invoices or sales proposals are opened!), and so much more.

 

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How to Keep Your B2B Sales Strong During the Coronavirus Crisis

Every crisis of global proportions always takes its toll on the economy and decimates startups, SMBs, and enterprises equally.

While it’s true that we currently witness bouts of panic buying and wiping out shelves with paper towels and food, B2B sales have suffered a slew of canceled events, unclosed deals, and missed opportunities.

The latest pandemic, COVID-19, has put a massive number of people all around the world in isolation or prompted them to practice social distancing. In case of the B2B industry, this self-Imposed quarantine means that there are no face-to-face appointments, one of the most important strategies for building relationships and loyalty with potential clients.

As the feeling of uncertainty and insecurity sets in and gets the better of us, fewer clients are willing to finalize deals in order to reduce their spending.

However, although we have to observe and analyze the way consumers behave under these new circumstances, we should make extra effort to keep our businesses going until we’re out of the woods.

Here are some tips to help you deal with these issues and keep your B2B sales strong during the coronavirus crisis.

Keep Your B2B Sales Strong During the Crisis:

Keep Your Cool

This is a general piece of advice, regardless of what kind of problem you’re facing.

Panicking and obsessing about how you’re doomed and how your business will fold within weeks won’t get you very far. It will only prevent you from finding a solution and spotting an opportunity when it shows up.

The thing is that this will be a very busy time for B2B sales reps and professionals because they’ll have to keep a close eye on the market, identify the demand, and adapt to the latest changes.

We still have no idea for how long this crisis will last, and that’s why it’s crucial to leave our fears aside and start preparing for what will come when everything goes back to normal.

Besides, as entrepreneurs, we need to find a way to continue doing business with each other in order to build loyalty with our existing and prospective customers, allow our employees to earn their livelihoods, and keep the money flowing.

It’s our responsibility to care for our teams, customers, and communities, and do everything in our power to overcome these challenges.

And that can be done only if we’re calm and collected.

Prepare for the Worst-Case Scenario

Having said that, it’s essential to take off your rose-colored spectacles and come to terms with the idea that things will get tough.

Check your numbers and monitor your analytics closely so that you can take additional steps to cut any unnecessary expenses.

This isn’t a pessimistic attitude, but a commonsensical one.

By realizing that your profit will very likely go south and that you won’t be able to hit your numbers, you’ll be able to plan how to stay afloat in times like these. Get ready for some unexpected objections and learn how to prepare for the worst-case sales scenarios.

Change Your Mindset

We’ve already mentioned the importance of face-to-face meetings in the world of B2B sales.

And now that in-person prospecting and networking have been put on hold, it’s only logical to find another way around and get in touch with your clients through the channels they currently use.

This means that you’ll have to compete for their attention with their coworkers, partners, clients, and an avalanche of notifications that they receive if they work from home.

Still, cold outreach is the safest and most effective prospecting and lead generation strategy at the moment.

 

Close Now!

Of course, if you have an opportunity to finalize a big deal at a full price, do it.

But the point is that you shouldn’t focus on hefty, big deals only.

If you can close a client willing to purchase a smaller subscription plan that initially negotiated, don’t hesitate and try to persuade them to go the whole nine yards.

Act quickly and take what you can. The situation changes on an hour-to-hour basis, so this bird-in-hand approach is what you should stick to.

I know that most salespeople don’t like this way of doing business, but these are desperate times, and they call for desperate measures.

Maintain Your Cash Flow

Having a steady cash flow should be your top priority.

And in line with our previous tip, it would be a good idea to give a solid discount to your potential customers who are willing to purchase an annual plan in advance. Just think about it as of an investment that will help your business make it through this lengthy rough patch.

Offering premium features within a regular plan is another way of encouraging your existing customers to extent their subscription and those who consider making a purchase to do it now and get a great deal.

It’s not the same, but when we were just starting out, we offered a huge discount on a popular software platform and acquired tons of customers as well as traffic.

The moral of the story is that people are always on the lookout for discounts, and it’s the same during the crisis times.

Another important point – make as many pre-paid deals as possible. That way, you’ll avoid cancellations.

Make a New Plan

It’s obvious that your quarterly or six-month plan won’t be of too much use.

Given that the situation is constantly fluctuating, it’s best not to make a mistake of creating another long-term plan, that will be rendered useless in a matter of weeks or even days.

Instead of that, create weekly plans that can be easily altered so that they can keep pace with the latest developments.

Keep the Lines of Communication With Your Customers Open

Your customers and prospects are upset and worried about their own and the health of their businesses too.

That’s why you should stay in touch with them and let them know that you’re willing to help them. It’s a great way to build trust and loyalty. Besides, showing empathy is one of the most important traits of great salespeople.

For example, we decided to offer free sales coaching to small business owners and sales team leads that need help. Our experienced sales experts will dedicate a couple of hours every week to talk about growth and sales.

Do what’s in your power to show your customers that you’re in the same boat, as well as to nurture reliability and consistency during these hard times.

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Source:https://autoklose.com/keep-your-b2b-sales-strong/

What small businesses need to know about the government’s new forgivable loan program

Program Overview

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll.

SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

The Paycheck Protection Program will be available through June 30, 2020.

Who Can Apply

This program is for any small business with less than 500 employees (including sole proprietorships, independent contractors and self-employed persons), private non-profit organization or 501(c)(19) veterans organizations affected by coronavirus/COVID-19.

Businesses in certain industries may have more than 500 employees if they meet the SBA’s size standards for those industries.

Small businesses in the hospitality and food industry with more than one location could also be eligible at the store and location level if the store employs less than 500 workers. This means each store location could be eligible.

How to Apply

You can apply through any existing SBA 7(a) lender or through any federally insured depository institution, federally insured credit union,  and Farm Credit System institution that is participating. Other regulated lenders will be available to make these loans once they are approved and enrolled in the program. You should consult with your local lender as to whether it is participating in the program.

Lenders may begin processing loan applications as soon as April 3, 2020.

Loan Details and Forgiveness

The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

Forgiveness is based on the employer maintaining or quickly rehiring employees and maintaining salary levels.  Forgiveness will be reduced if full-time headcount declines, or if salaries and wages decrease.

This loan has a maturity of 2 years and an interest rate of .5%.

If you wish to begin preparing your application, you can download a sample form to see the information that will be requested from you.

Other Assistance

In response to the Coronavirus (COVID-19) pandemic, small business owners in all U.S. states, Washington D.C., and territories are currently eligible to apply for disaster assistance.

Enhanced Debt Relief is also available in SBA’s other business loan programs to help small businesses overcome the challenges created by this health crisis.

For information on additional Lending options, please click here.

SBA provides local assistance via 68 district offices and a nationwide network of resource partners. To find resources near you, please click here.

Mental Health and Coping During COVID-19

Stress and Coping

The outbreak of coronavirus disease 2019 (COVID-19) may be stressful for people. Fear and anxiety about a disease can be overwhelming and cause strong emotions in adults and children. Coping with stress will make you, the people you care about, and your community stronger.

Everyone reacts differently to stressful situations.  How you respond to the outbreak can depend on your background, the things that make you different from other people, and  the community you live in.

People who may respond more strongly to the stress of a crisis include

  • Older people and people with chronic diseases who are at higher risk for COVID-19
  • Children and teens
  • People who are helping with the response to COVID-19, like doctors and other health care providers, or first responders
  • People who have mental health conditions including problems with substance use

If you, or someone you care about, are feeling overwhelmed with emotions like sadness, depression, or anxiety, or feel like you want to harm yourself or others call

  • 911
  • Substance Abuse and Mental Health Services Administration’s (SAMHSA’s) Disaster Distress Helpline:  1-800-985-5990 or text TalkWithUs to 66746. (TTY 1-800-846-8517)

Stress during an infectious disease outbreak can include

  • Fear and worry about your own health and the health of your loved ones
  • Changes in sleep or eating patterns
  • Difficulty sleeping or concentrating
  • Worsening of chronic health problems
  • Increased use of alcohol, tobacco, or other drugs

People with preexisting mental health conditions should continue with their treatment and be aware of new or worsening symptoms. Additional information can be found at the Substance Abuse and Mental Health Services Administration (SAMHSAexternal icon) website.

Taking care of yourself, your friends, and your family can help you cope with stress. Helping others cope with their stress can also make your community stronger.

Things you can do to support yourself

Call your healthcare provider if stress gets in the way of your daily activities for several days in a row.

Reduce stress in yourself and others

Sharing the facts about COVID-19 and understanding the actual risk to yourself and people you care about can make an outbreak less stressful..

When you share accurate information about COVID-19 you can help make people feel less stressed and allow you to connect with them.

Learn more about taking care of your emotional health.

For parents

Children and teens react, in part, on what they see from the adults around them. When parents and caregivers deal with the COVID-19 calmly and confidently, they can provide the best support for their children. Parents can be more reassuring to others around them, especially children, if they are better prepared.

Not all children and teens respond to stress in the same way. Some common changes to watch for include

  • Excessive crying or irritation in younger children
  • Returning to behaviors they have outgrown (for example, toileting accidents or bedwetting)
  • Excessive worry or sadness
  • Unhealthy eating or sleeping habits
  • Irritability and “acting out” behaviors in teens
  • Poor school performance or avoiding school
  • Difficulty with attention and concentration
  • Avoidance of activities enjoyed in the past
  • Unexplained headaches or body pain
  • Use of alcohol, tobacco, or other drugs

There are many things you can do to support your child

  • Take time to talk with your child or teen about the COVID-19 outbreak. Answer questions and share facts about COVID-19 in a way that your child or teen can understand.
  • Reassure your child or teen that they are safe. Let them know it is ok if they feel upset. Share with them how you deal with your own stress so that they can learn how to cope from you.
  • Limit your family’s exposure to news coverage of the event, including social media. Children may misinterpret what they hear and can be frightened about something they do not understand.
  • Try to keep up with regular routines. If schools are closed, create a schedule for learning activities and relaxing or fun activities.
  • Be a role model.  Take breaks, get plenty of sleep, exercise, and eat well. Connect with your friends and family members.

Learn more about helping children cope.

For responders

Responding to COVID-19 can take an emotional toll on you. There are things you can do to reduce secondary traumatic stress (STS) reactions:

  • Acknowledge that STS can impact anyone helping families after a traumatic event.
  • Learn the symptoms including physical (fatigue, illness) and mental (fear, withdrawal, guilt).
  • Allow time for you and your family to recover from responding to the pandemic.
  • Create a menu of personal self-care activities that you enjoy, such as spending time with friends and family, exercising, or reading a book.
  • Take a break from media coverage of COVID-19.
  • Ask for help if you feel overwhelmed or concerned that COVID-19 is affecting your ability to care for your family and patients as you did before the outbreak.

Learn more tips for taking care of yourself during emergency response.

For people who have been released from quarantine

Being separated from others if a healthcare provider thinks you may have been exposed to COVID-19 can be stressful, even if you do not get sick. Everyone feels differently after coming out of quarantine. Some feelings include :

  • Mixed emotions, including relief after quarantine
  • Fear and worry about your own health and the health of your loved ones
  • Stress from the experience of monitoring yourself or being monitored by others for signs and symptoms of COVID-19
  • Sadness, anger, or frustration because friends or loved ones have unfounded fears of contracting the disease from contact with you, even though you have been determined not to be contagious
  • Guilt about not being able to perform normal work or parenting duties during quarantine
  • Other emotional or mental health changes

Children may also feel upset or have other strong emotions if they, or someone they know, has been released from quarantine. You can help your child cope.

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Source: https://www.cdc.gov/coronavirus/2019-ncov/prepare/managing-stress-anxiety.html

4 Reasons Why Websites Dont Work

There are a host of reasons that websites underperform for businesses that have them, even if they enter the website design process with the best of effort and intentions. Here are some of our thoughts on why websites don’t generate the business that company’s hope for:

1) They don’t understand their own target market.

Find the Right People Who Are Most Likely To Buy

 It’s one thing to know your business and another entirely to know who is your “sweet spot” with respect to your target market. Without that, your web developer will be guessing when he creates the site, particularly if they don’t ask good questions


2) They don’t consider other marketing options other than a website.

Believe it or not, websites are competitive. There is only one top spot on Google, and you either have it or you don’t. Often times—in fact, most times, it takes work to achieve a top spot either through search engine optimization (SEO) or pay per click services. This is the most overlooked and underbudgeted issue with respect to website design.

3) Web designers don’t do their job. We’ve seen some terrible work over the years with the basics in website design completely violated.

Believe it or not, there’s a definite psychology to converting a viewer of a site to a client, there are SEO basics that must be done, and even colors and style matter tremendously in getting a client to call or fill out a form. This is also a real problem with site design– the basics aren’t even done because many web developers don’t know what they’re doing.


4) And lastly– Business owners treat their websites with an “Out of Sight, Out of Mind” Attitude.

They think that having a site is enough to generate business when that’s not nearly enough in most situations. Believe it or not, most websites have expiration dates. What? You say? Yes, they do. Technology changes and so should websites. This past week we had a client who was irritated when his website didn’t support Internet Explorer, a platform that Microsoft, who created it, hasn’t supported since 2016. We also don’t support Netscape and other antique browsers. The same is true of your website– you can have a “Model T” for a website. Just because you have one, doesn’t mean that you’re able to drive on the highway. Design changes quickly, as does technology. You’d be amazed how many websites are out there that are still not mobile-friendly, which means that their sites are devalued in Google, not to mention hard to surf on a mobile device. Realize that your site should be updated every 2-3 years in order to stay current.

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Source: https://makeitloud.net/2018/09/digital-marketing-outsourcing-in-atlanta/

How To uncover “Hidden Leads” On Your Website

WE ALL LOVE CALLER ID, RIGHT?

To me, it is physically hard to actually push the green button when I don’t get to know who is calling first.  Imagine what the power of website caller id can do for your business.  The ability to know who is “calling” could be the difference between making the sale and missing out.  So what is “Revenue Detective” from BBC Consulting?

WHAT IS IT?

“Revenue Detective” is an anonymous B2B visitor identification and website visitor tracking software that tells you who is visiting your website, what pages they are viewing, and where they came from!  I guess you could say it’s Website Caller ID but super-sized.

WHAT DO WE DO?

With our code on your website, when a potential lead comes to your site, we are able to tell you and you don’t have to do anything.  We track the visitor, tell you who they are, what pages they visit, how much time they have spent on each page, where they came from, and how often they return.  Simple.  This data is included in your Instant Email Alert.

GET READY… ENGAGE

Now that you know who was visiting and what pages they went to, it’s time to prepare for the call/email/smoke signal or push that green button. We include prepopulated links for further company research in every Instant Alert Email and also in every company information page from the dashboard.  All you have to do is click on them.  They are locked and loaded with the search terms needed to get the most information available about your prospect. What sets Revenue Detective apart from similar programs is the way in which we teach you to engage and the various tools we use to get to the decision-maker.

CONCLUSION

BBC Consulting’s “Revenue Detective” does so much more than just id your website visitors: we will track your visitors, then identify those visitors, and finally prepare you to engage with those visitors with actionable data collected from not only their visit but also from the research links provided.

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Top Three Reason We Are Still Blogging

“There are millions of blog posts published daily, will ours even get read?”

“Blogging is so 2010.”

“What could we have to say that isn’t already out there.”

Blogging isn’t new. It’s been around since the mid-1990s. We’re not about to present to you a marketing breakthrough or some magnificent new way to do things. The takeaway here is that blogging is still very relevant and vital to your communication strategy. Here’s how it can help you today.

#1 – You Will Generate More Website Traffic

According to a 2017 Hubspot report, 63% of organizations report that generating traffic and leads is their number one marketing challenge. It’s no secret you are competing against a huge amount of noise for website traffic. On top of that, you want to make sure you are generating the right website traffic.

Let’s step back for a minute and think about how people actually search the web. Unless they are typing in a specific company or product, a search typically starts with a question.

So, do me a favor. Google this: How to hire better employees?

What are your results? Scroll past the ads, and you see content in the form of articles and blog posts. In fact, even the organizations that want to sell you hiring services have served up the answer to your question in the form of content from their blog. Your prospects are looking for information to help them solve a problem. A good headline and teaser text will turn prospects that are searching into prospects that click.

#2 – You Will Convert More Prospects

In this Age of Acceleration, a term coined by author Thomas Friedman, the power of individuals has been amplified by the internet. Information is readily available at your prospects fingertips. All of your prospects carry around little internet boxes that give them instant answers to their questions, and more importantly, they are using that power. Prospects are more capable than ever to research products and services on their own prior to purchasing. In fact, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Source) Bottom line, you need to be there with the right content – content that solves a problem, answers a question, eases a pain point. This positions you to be the right resource for your customer’s needs, which turns prospects into leads.

#3 – You Will Think Smarter About Your Overall Business

The process of writing can help you think smarter about your own business. Creating content is all about generating ideas and answers, and you might learn a thing or two, or develop a few lighting strike ideas during the process. In addition to the writing process, tracking your content engagement also gives you insight into your target prospects and the information they want. Whether you outline content or draft a complete blog post, the thought process is a valuable tool for your business growth.

Ask us about driving more traffic to your website!

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Source: https://blog.revenuepathgroup.com/blog

Reputation Management – Why it’s Critical for Your Business

We have all heard about Reputation Management, and we know that it is a critical aspect of your business’s online and live profile… now let’s understand why.

Here’s an example that many of us can relate to. Imagine that you are thinking of going to a movie. If you are like a lot of people, you will probably first get online and look at all the movies that are playing and their reviews. Are you going to go to the movie that has awesome reviews, or the one that people say is a disappointment? Although a tremendous online review is good for a new movie, does it matter for you, the business looking to grow?

It isn’t news that businesses rely on the internet to research for the best product or service available to them. To get the best deal and the best product, people will use social media, review sites, even competitors’ websites. With everything out there, businesses need every advantage that they can get – – and they need to avoid potential catastrophes that could easily result from even one bad review.

Understanding reputation management can be vital for advancing your business – especially in a digital world where one negative online search result can be the difference between closing that deal or losing that revenue to a competitor.

When your online reputation really counts

Although your online reputation matters 24/7, there are some times when it seems to play a more critical role than others. Some real-world examples of when a good reputation really matters…

  • Closing a Deal

  • A Prospect is Doing Comparison Shopping

  • Potential Customers Searching for Online Reviews of Your Business

  • Selling Your Business

  • Networking

What is Reputation Management?

Before going too far down the reputation rabbit hole, we should outline a basic definition of what reputation management is. A basic description would be that reputation management is managing your reputation. But in reality, it is much more than that. Not only is reputation management managing your reputation by monitoring both the good and bad associated with your business online, but it is also being able to do something about those good and bad comments, reviews, etc.

How you monitor your online reputation

There are currently many different ways that you can monitor your online reputation. From apps to management companies, there are solutions to fit any size business. Knowledge is power so find a solution that works for you and move forward!

 

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