PROSPECTS GOING “COLD” WHEN THEY REALLY ARE NOT…

Have you ever wondered why it’s so difficult to win RFP’s?

WHAT IF YOU COULD WIN MORE RFP’S?

All the time, resources and energy that go in to RFP’s is incredible, and for what? a potential 1-3 shot of winning?

Let’s be honest, when buyers read the RFP response they will turn right to the page “Cost” or “Investment”. Most of us do it, lets just cut to the chase and steer it in your direction!

HERE IS A LITTLE TRICK….

When you fill in the cost of investment or pricing, add your testimonials immediately before the pricing. You create a neurological reaction that helps the prospect better understand how you have proven to help others resolve their business challenge,  provide a deeper connection to the prospects challenge and how you will help them fix their pain, threat or fear and more than anything else, you will stand out, you will be different from everyone else responding to the RFP.

It really works, the more you can surface the deep rooted business challenge/s and how you resolve, you have a significant advantage over your competition.

Stay tuned for next months sales growth tips and be sure to visit us for more Real Insights, Real Impact and Real Results

www.betterleadgen.com

 

If you can’t wait for more, just give Gerard a call 541-731-2973

WASTED OUTBOUND SALES EFFORTS BY TAKING SHOTS IN THE DARK

Who’s on your website?

With all the Marketing tools available today, many companies are still missing the boat when it comes to generating leads from their website. You lose 98% of your web traffic and dont even know who they are and that’s a problem. There are several companies that now offer website visitor tracking software so you can identify who is visiting your website.

3 things to look for with website visitor tracking software

 

#1 Budget

               When researching companies that offer “Website Visitor Tracking” make sure you understand their charges. Some providers charge based on the number of visitor clicks on your website, if your not getting much website traffic that might be ok, but if you have any decent amount of web traffic the costs will add up very quick and it can get expensive in a hurry.

#2 Data

               There are multiple points of data from each provider, be sure you are getting what you need. If you want potential contact info, make sure that your not just getting company names, but also data with potential contact info included. On a side note in some European countries your provider may not legally be allowed to provide contact info.

#3 Annual Agreements

                Some providers require an annual agreement, 12 months is a long time to go if your extremely confident that the program is a good fit for you. Look for month to month options until you feel confident that the program is a perfect fit.

 

To learn how to identify companies visiting your website click here or call 541-731-2973